THE DATA: | Trade Show and Tell

December 2003
Folio: The Magazine for Magazine Management;Dec2003, Vol. 32 Issue 12, p19
Trade Publication
Reports on an improvement in the performance of trade shows in the U.S., as of December 2003. Forecast on show owner gross revenue growth by 2007; Approach of trade-show operators toward marketing; Statistics on the trade show and exhibition market from Veronis Suhler Stevenson.


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