TITLE

THE DATA: | Trade Show and Tell

PUB. DATE
December 2003
SOURCE
Folio: The Magazine for Magazine Management;Dec2003, Vol. 32 Issue 12, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on an improvement in the performance of trade shows in the U.S., as of December 2003. Forecast on show owner gross revenue growth by 2007; Approach of trade-show operators toward marketing; Statistics on the trade show and exhibition market from Veronis Suhler Stevenson.
ACCESSION #
11888323

 

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