What If the Euro Doesn't Work?

Macdonald, Craig
November 1998
Financial Executive;Nov98, Vol. 14 Issue 6, p44
Academic Journal
The article refers to an emerging market crisis and focuses on the European Monetary Union (EMU). The fourth quarter in 1998 is expected to show a slower growth rate as low-cost products become available on the union markets. The discussion includes: conditions conducive to the success and failure of the EMU; the outlook for deficit spending or higher taxes in member governments; the potential for the euro to destabilize capital markets; the EMU's impact on customers, suppliers, investors, employees, and competitors; and how U.S. companies can lessen the EMU's impact on their profitability in Europe.


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