Heffes, Ellen M.
May 2002
Financial Executive;May2002, Vol. 18 Issue 3, p36
Academic Journal
The article focuses on Comcast Corp., a cable television company which was founded in Pennsylvania in 1963 and has grown through acquisitions and business investments. The company's financial team is led by chief financial officers John Alchin and Lawrence S. Smith. Comcast's business model is based on revenues from cable subscriptions and Internet service, commerce such as a majority ownership in QVC shopping network, and content such as the Golf Channel and Comcast SportsNet. The company's organizational structure supports customers' demand for consistent delivery of digital services. Comcast's financial performance and cash flow, competition from telephone and satellite companies, and the growth industries of digital cable and data delivery via high-speed modem are mentioned. INSET: Comcast.


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