Heffes, Ellen M.
May 2002
Financial Executive;May2002, Vol. 18 Issue 3, p34
Academic Journal
The article states that The Walt Disney Co., which has properties in media networks, studio entertainment, parks and resorts, and consumer products, is ready to exploit technological opportunities in the media and entertainment industry. Chief financial officer Thomas O. Staggs comments on keeping the Disney brand competitive, the regulatory environment, consumers' preference for content, customer relationship marketing, cross promotion, and long-term strategy. The company's financial performance in first-quarter 2002--a 42 percent drop in operating profit--is attributed to the decline in travel after September 11, 2001 and Disney's advertising-based businesses. INSET: The Walt Disney Company.


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