E-Convergence: Re-Casting Media And Entertainment

Heffes, Ellen M.
May 2002
Financial Executive;May2002, Vol. 18 Issue 3, p33
Academic Journal
The article focuses on e-convergence in the media and entertainment industry. Terri Santisi, a partner in KPMG LLP's media and entertainment practice, comments on the empowerment of consumers and the outlook for more mergers and new markets for digital services. The challenges in e-convergence include the issue of copyright protection and consumers' willingness to pay. The appropriate business model in digital services would be based on a dual stream of revenue that comes from consumers and advertisers. Relationships with advertisers and consumers/subscribers, T-commerce, and the cost per action model are mentioned. Barry Diller, chief executive officer at USA Networks Inc. comments on interactive commerce.


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