e-commerce EQUALS empowerment

Cohan, Peter S.
May 2002
Financial Executive;May2002, Vol. 18 Issue 3, p28
Academic Journal
The article discusses effective e-commerce strategies that deliver shareholder value. Four types of projects in electronic commerce are mentioned--electronic procurement, employee payments, online customer self-service, and online ordering. Examples of successful companies include Southwest Airlines Co., Cutler-Hammer Business Unit, Ford Motor Credit Co., and the Mopar Parts unit of DaimlerChrysler. The nine commerce payoff principles include raising stakeholders' profits, building cross-functional teams, overcoming resistance to change via communication, and linking vendor pay to performance. INSET: 9 E-commerce Payoff Principles.


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