November 1997
Financial Executive;Nov/Dec97, Vol. 13 Issue 6, p42
Academic Journal
The article discusses results of a study conducted by the Financial Executives Research Foundation on corporate banking relationships. Positioning themselves as a valued bank customer emerged as a prominent goal of firms surveyed. Firms value commercial banks most, however, for their ability to provide credit. As these banks begin to branch into additional areas such as advisory services and securities underwriting, some firms welcome the opportunity to have multiple banking needs met by a single institution, while others believe such expansion can cause the banking relationship to suffer.. INSETS: Practice Audit Checklist.;Untitled.


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