Advice on E-Commerce: Know Your Partner

Rucker, Daniel V.
September 2000
Financial Executive;Sep/Oct2000, Vol. 16 Issue 5, p43
Academic Journal
The article discusses business partnering in cyberspace. When evaluating a potential partner, companies should determine the true identity of the entity, check the business credentials for authenticity, and evaluate the organization's creditworthiness or ability to complete transactions. To avoid risks, business owners should know which investors are financing the entity, be aware of merger activity in the industry, establish rules that make approval and rejection processes automatic, monitor individual business-to-business (B2B) transactions, and avoid infatuation with new market concepts. Authentication services such as Verisign and Entrust--where digital certificates are required--are available, as well as trade insurance to lay off risk in B2B transactions. INSET: Surveillance Tips for E-Commerce.


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