Marshall, Jeffrey
September 2000
Financial Executive;Sep/Oct2000, Vol. 16 Issue 5, p26
Academic Journal
The article reports on a business-to-business (B2B) consortium, Transora Inc. which was established by 49 consumer packaged goods companies. Member corporations include Procter & Gamble, Unilever, Nestle, Coca-Cola, Kraft, and Sara Lee. Transora has an inclusiveness policy for companies in the $1.3 trillion market and will offer equal access to suppliers, distributors, and the retail trade. Transora's business plan includes auctions, vendor catalogues and sourcing, and online purchasing and procurement. Transora executive Judith Sprieser comments on the value proposition and the amount of equity that Transora has accumulated in the B2B network.


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