Securing Venture Capital: Today's Realities

Jensen, Mark
September 2002
Financial Executive;Sep2002, Vol. 18 Issue 6, p43
Academic Journal
This article reports on the venture capital process and how entrepreneurs can best access this source of funds. Unlike the late 1990s, when venture capital was easy to get without many conditions, tougher economic conditions have made many firms more circumspect when lending. The author offers several tips to help groups acquire funding. He suggests focusing on the marketplace, building a strong management team, investigate the competition and be aware that markets develop slower than most people expect.


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