The Best Companies Aren't Afraid to Replace Their Most Profitable Products

Yu, Howard; Malnight, Thomas
July 2016
Harvard Business Review Digital Articles;7/14/2016, p2
The article outlines the four rules which can help managers instill the principle of self-cannibalization, which occurs when a company chooses to proactively replace one product or process with another that is potentially worthless, to make it successful in the long run.


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