Why B2B Companies Struggle with Collaborative Innovation

Di Fiore, Alessandro; Vetter, Jonas
March 2016
Harvard Business Review Digital Articles;3/16/2016, p2
The article discusses issues in the implementation of collaborative innovation by business-to-business (B2B) companies worldwide, as well as the simple pitfalls that organizations make like acting as an event manager, making the problem statement alone, and ignoring divergence.


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