TITLE

Why Sprint and Radio Shack Are Shacking Up

AUTHOR(S)
Dahlhoff, Denise
PUB. DATE
February 2015
SOURCE
Harvard Business Review Digital Articles;2/10/2015, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how the merger between wireless communications company Sprint and electronics retailer RadioShack benefit both companies, including cutting down costs by sharing retail premises, helping both brand acquire and retain customers and improved market positioning for both.
ACCESSION #
118666570

 

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