TITLE

The Corporate Folklorist's Credo

AUTHOR(S)
Sanchez, Patti
PUB. DATE
September 2014
SOURCE
Harvard Business Review Digital Articles;9/3/2014, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses principles that guide the work of a corporate folklorist in an organization, such as verifying facts and documenting history, representing the whole truth of all sides of the story, and teaching leaders and employees how to share stories about the organization's values in a personal and emotional way.
ACCESSION #
118647669

 

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