Which Messages Go Viral and Which Ones Don't

Pillay, Srini
April 2014
Harvard Business Review Digital Articles;4/8/2014, p2
The author discusses research about viral marketing messages on the Internet and how businesses can determine ideas or messages that may be spread successfully by a target audience by consideridering three factors, namely, value, mentalizing and intention to spread.


Related Articles

  • Campaign Annual 2007: Top 10 Virals: LYNX/AXE 'BOM CHICKA WAH WAH'.  // Campaign;12/14/2007, Issue 50, p38 

    The article provides information on the viral advertising of Lyne/Axe entitled "Bom Chika Wah Wah."

  • What is content marketing? LIEB, REBECCA // Advertising Age;2/27/2012, Vol. 83 Issue 9, p65 

    Questions and answers are presented on so-called content marketing, the creation of content on the Internet used by a company for Internet marketing including questions its similarities and differences with social media, its impact on advertising spending and the relationship between content...

  • Promoted Tweets will test brands' speed and stamina. Howell, Nic // New Media Age;6/3/2010, p02 

    The author discusses the attempt of social networking site, Twitter to reward the resonance of a brand through its Promoted Tweets program.

  • Creating a Viral Campaign Ripped From the Headlines.  // Adweek;9/9/2013, Vol. 54 Issue 31, p25 

    The article considers real time marketing, the use of social media in marketing and advertising in response to current events by the automobile industry brand Mini Cooper and its advertising agency Iris Worldwide related to a scandal in Great Britain in the country's beef industry.

  • How to make viral marketing work for your business. Bragg, Suze // Casual Living;Oct2007, Vol. 47 Issue 10, p56 

    The article presents tips on how to make viral marketing work for a certain type of business. Entrepreneurs must not focus on the message campaign as much as focusing on the business. They must ensure that their Web sites or e-newsletters are built to allow forwarding. Entrepreneurs must also...

  • Mad Men put to music in hilarious viral.  // Campaign;6/12/2009, Issue 23, p35 

    The article reports on viral advertising offered by Mad Men with a new version of the music entitled "American Pie."

  • If you want to make a viral that really takes off, forget about the 'pixie dust.'. Spear, Josh // Revolution (14605953);Jan2009, p25 

    The author ponders on the term viral, which is used in the marketing industry. He explains the term viral as pertaining to the original maker of the video, web site or campaign's potential to achieve exponential awareness beyond the initial investment. He suggests several ways to attain viral...

  • Wanted: Standards for Viral Marketing. Snyder, Pete // Brandweek;6/28/2004, Vol. 45 Issue 26, p21 

    Provides information on viral marketing or direct online marketing. Reasons for relying on direct online marketing by some brands; Features of a Web-based marketing; Part of the success of a word of mouth marketing; Guidelines for a successful online word-of-mouth marketing.

  • 10 TIPS TO SET YOUR CONTENT ON A VIRAL TRAJECTORY. Odell, Patricia // Promotional Marketing;10/19/2016, p1 

    The article focuses on the post on the Web site Forbes.com which offers tips on how to make an online marketing strategy go viral.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics