TITLE

Which Messages Go Viral and Which Ones Don't

AUTHOR(S)
Pillay, Srini
PUB. DATE
April 2014
SOURCE
Harvard Business Review Digital Articles;4/8/2014, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses research about viral marketing messages on the Internet and how businesses can determine ideas or messages that may be spread successfully by a target audience by consideridering three factors, namely, value, mentalizing and intention to spread.
ACCESSION #
118647156

 

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