TITLE

Vive le ROI

AUTHOR(S)
Goddard, Matt
PUB. DATE
May 2000
SOURCE
Financial Executive;May/Jun2000, Vol. 16 Issue 3, p26
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents advice on how firms can create Web sites that contribute to the bottom line. Goods and services with high profit margins should be prominently featured. Consider how the availability of information and services on a Web site can reduce or eliminate their cost of distribution by other means. An effective Web site will collect information that can be of future value.
ACCESSION #
11861766

 

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