Vive le ROI

Goddard, Matt
May 2000
Financial Executive;May/Jun2000, Vol. 16 Issue 3, p26
Academic Journal
The article presents advice on how firms can create Web sites that contribute to the bottom line. Goods and services with high profit margins should be prominently featured. Consider how the availability of information and services on a Web site can reduce or eliminate their cost of distribution by other means. An effective Web site will collect information that can be of future value.


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