Circuit Riders

May 2000
Financial Executive;May/Jun2000, Vol. 16 Issue 3, p12
Academic Journal
The article discusses the impact of Internet technology on the role of chief financial officer (CFO). As illustrated by the case of the Weyerhaeuser door plant, which used an online ordering system to increase revenues, margins, and efficiency, CFOs can no longer focus merely on cost reduction. The Internet has made possible technologies that CFOs can harness to improve financial performance by changing the way their firms do business. Economist Paul Romer notes that companies are really in the information business, and their success will depend on how well they adapt to that reality. INSETS: The CFO as Change-Driver;The CFO as E-business Strategic Partner;The CFO as Matchmaker.


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