TITLE

PROFITING IN UNCERTAIN TIMES

AUTHOR(S)
Bustin, Greg
PUB. DATE
September 2001
SOURCE
Financial Executive;Sep2001, Vol. 17 Issue 6, p47
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on how to be successful in an uncertain economy. Successful companies have executives that pursue truth and are willing to risk appearing stupid for challenging traditional thought. Examined are investments that should be funded in order to improve competitive advantage. According to the author, innovation through investment in the business opens up the company's value. Achieving optimal performance necessitates a plan and the determination to execute the plan. Also commented on is the importance of contributing 100 percent effort.
ACCESSION #
11861218

 

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