Mr. OR Ms. CFO: You're On!

Heffes, Ellen M.
September 2001
Financial Executive;Sep2001, Vol. 17 Issue 6, p26
Academic Journal
The article focuses on the significance of the digital distribution of information in allowing an organization to obtain its goals and objectives. Managing a corporation's image requires utilizing print media, television, radio, and the Internet. An analysis of how the financial and business media has changed from 1991 to 2001 is provided. Included is an examination of how the performance of business media impacts the company's image and shareholder value. Financial analysis was supplied by Gustav Carlson, a financial consultant specializing in corporate communications. INSET: Tips For Dealing With The Business Media.


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