Market-driven products make sense for some

Koco, Linda
October 1998
National Underwriter / Life & Health Financial Services;10/5/98, Vol. 102 Issue 40, p25
Discusses the issue of market-driven approaches for group insurers in the United States. Outgrowth of industry's traditional `product-driven' approach; Market-driven organizations' putting of premium on developing products around needs and wants of customer; Companies that benefit from market-driven approaches and those that do not.


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