TITLE

Celebrity Transforms Political Coverage

AUTHOR(S)
Walters, Dan
PUB. DATE
December 2003
SOURCE
Nieman Reports;Winter2003, Vol. 57 Issue 4, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how actor Arnold Schwarzenegger campaign capitalized on his celebrity to make ordinary journalism so marginally relevant to the outcome of the 2003 governor recall elections in California. Any doubts about the definition of the political media of Schwarzenegger should have been dispelled not only by his use of a late night television show to make his announcement but by his first major news conference. The last gasp of the old political media in the campaign was a lengthy article in the "Los Angeles Times" newspaper that alleged a pattern of sexual harassment by Schwarzenegger directed women in and around his movie productions. The question, is whether the media frenzy will continue after Schwarzenegger takes office. But as the Schwarzenegger governorship begins, those in the political media will also have a shot. The reporters who covered the recall campaign for most of the larger California papers tended to be pure political reporters who specialize in campaigns. But once Scwarzenegger takes office, he will face the Capitol's resident press corps, some of whose members have been tracking legislation and administrative policy for decades.
ACCESSION #
11853865

 

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