TITLE

Manage Your Assets

AUTHOR(S)
Madden, Jim; Bendor-Samuel, Peter; Starritt, Nick; Rhinesmith, Stephen H.
PUB. DATE
January 2004
SOURCE
Financial Executive;Jan/Feb2004, Vol. 20 Issue 1, p56
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses factors to consider by business enterprises regarding globalization. The author notes that it is hard to resist the allure of expanding globally and discusses several factors that make a convincing case for building worldwide businesses. He notes that globalization is a powerful business strategy, but it carries significant risks and that a failed globalization plan can be expensive and can damage a company's reputation. He adds that going global is not about where a company does business but how it will do business. The greatest mistake a company leader can make in globalizing operations is to assume that when a new strategy has been announced and a new structure has been created, the company has become global.
ACCESSION #
11853850

 

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