Approaching the End of the 'Monomedia' Era

December 2003
Nieman Reports;Winter2003, Vol. 57 Issue 4, p10
The article focuses on the reason why young people insist in not understanding what the press do for them. The print media in general, are not communicating with the young audiences. There are lots of people in between those group who are paper readers and electronic readers. The press do not understand the truth that young children are multimedia people and that is why they do not read the supplements published for young people. A supplement is an anachronous device and to them a newspaper is an odd object. But magazines they read talk about issues they are interested in like fashion, beauty, stars and gossip for girls and rock music. Most publications allow readers to create communities around their own interests. The online publication is the extension of the publication in paper. As the younger readers age, more and more electronic readers will reach the age when usually they would turn to newspapers and magazines. Prestigious brands and credible publications have to engage young readers both in print and on the Internet, using different media. Young people should be able to get whatever information, analysis or opinion they need or want from their favorite paper/electronic publication as part of a large multimedia system.


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