TITLE

How a Comprehensive IR Program Pays Off

AUTHOR(S)
Conger, Mary
PUB. DATE
January 2004
SOURCE
Financial Executive;Jan/Feb2004, Vol. 20 Issue 1, p30
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the advantages of taking a comprehensive and proactive approach to investor outreach. The author provides four reasons why this can be beneficial for an organization starting with the notion that the more the public knows about a company the more likely they are to purchase its stock. The next reason given is that by producing higher valuations a company can lower the cost of capital. The next reason explored by the author states that by knowing its investors a company can address potential problems before they arise which saves the company time and raises the company's value. The final reason given is that by communicating clearly and building relationships a company can increase investor confidence.
ACCESSION #
11853771

 

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