TITLE

Young Readers

PUB. DATE
December 2003
SOURCE
Nieman Reports;Winter2003, Vol. 57 Issue 4, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The section introduces a series of articles on news reporting and journalism including how news organizations look for ways to unlock the mysteries of how to connect with reluctant consumers. "Voices" periodical has built reputation on showing teens as they really are, not how someone wants them to be or thinks they should be. Among the myths on young adult newspaper readership is that publishers used to cling to the notion that people acquired the newspaper habit as the got older. Publishers can connect with Pennsylvania State University students by hiring a young staff to publish "Blue," a weekly youth-oriented wraparound section and figuring out how to market the product. To compete with the Internet and have a chance at attracting young people, newspapers must offer a combination of goods such as authentic and edgy news coverage, more international news and stories with more young voices. There is an extensive research done by Gannett Company Inc. and points to approaches some Gannett papers have taken to attract young readers. It was evident that if students were going to write for a newspaper, they had to learn and read one.
ACCESSION #
11853767

 

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