Culture vulture

Benady, David
September 1998
Marketing Week;9/17/1998, Vol. 21 Issue 29, p16
Trade Publication
Profiles Durk Jager who will be the chief executive officer of Procter and Gamble company in January 1999, while highlighting the restructuring measures which will be in place and cultural changes expected at the company. Comments from John Pepper, the chief executive who Jager will replace; Objective of Jager; Information on Jager; Details on the company plans.


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