Jager hangs out P&G's past to dry

September 1998
Marketing Week;9/17/1998, Vol. 21 Issue 29, p5
Trade Publication
Discusses the competitive business in the marketing sector of the United Kingdom, with reference to the challenge faced by Durk Jager, chief executive officer at P and G company. Reference to the management style of Ed Artzt and John Pepper, former executives at the company; Indication that Jager must reorganize the corporate culture of P and G, in order to succeed; Suggestion that P and G, and the Heinz company should concentrate on spending for a long-term marketing strategy.


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