TITLE

Jager hangs out P&G's past to dry

PUB. DATE
September 1998
SOURCE
Marketing Week;9/17/1998, Vol. 21 Issue 29, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the competitive business in the marketing sector of the United Kingdom, with reference to the challenge faced by Durk Jager, chief executive officer at P and G company. Reference to the management style of Ed Artzt and John Pepper, former executives at the company; Indication that Jager must reorganize the corporate culture of P and G, in order to succeed; Suggestion that P and G, and the Heinz company should concentrate on spending for a long-term marketing strategy.
ACCESSION #
1183905

 

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