TITLE

ITV attempts to express best intention through new idents

AUTHOR(S)
Reid, Alasdair
PUB. DATE
October 1998
SOURCE
Campaign;10/09/98, Issue 41, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that ITV cable television network unveiled its idents (logo) in October 1998, with reference to BBC2 cable television network's idents which were introduced in 1991. Reference to ITV's LWT logo; Comments from John Hardie, ITV's marketing director; Importance of idents.
ACCESSION #
1183880

 

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