TITLE

For Mobile Operators, Timing Is Critical

AUTHOR(S)
Demers, Brian
PUB. DATE
January 2004
SOURCE
Wireless Week;1/1/2004, Vol. 10 Issue 1, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that timing is important to mobile operators marketing their products and services to highly segmented groups. Aspects that operators should focus on according to Forrester Research; Demands of youth consumers; Strategy for tapping the youth market.
ACCESSION #
11835508

 

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