West Midlands Region

January 2004
Management Services;Jan2004, Vol. 48 Issue 1, p34
Academic Journal
The article presents information on the visit of members of the Institute of Management Services in the West Midlands region at the production lines of an automobile factory of MG Rover in Birmingham, England. Once the biggest self contained car factory in Europe under the Austin Motor Company and BMC, MG Rover's manufacturing facilities, including a World War II shadow aircraft factory, is dwindling with a good few acres cleared and sold off to developers. However, much more can be done with less these days thanks to advances in engineering, design and new materials. The structure housing the Rover 75 model body build lines is still said to be the biggest of it's kind in Europe. Robot machines are positioned at different levels of the factory. Completed cars were being driven off the end of the production lines to initial indoor parking bays. The finished products were available to check out back at the visitor center.


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