Online jewellery start-up Melorra raises US$5 million from Lightbox Ventures

August 2016
Indian Jewellery Review;8/30/2016, p1
The article reports that online jeweler portal Melorra has raised funds from venture capital firm Lightbox Ventures. Topics discussed include the views of Saroja Yeramilli, co-founder of Melorra, on building an online brand for western attire of urban Indian woman's wardrobe, and the company's focus on retailing jewelery with mobile apps to solve distribution problem and low-pricing.


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