Nielsen's number is up for pay TV's plex problem

Dempsey, John
December 2003
Daily Variety;12/23/2003, Vol. 281 Issue 56, p1
Trade Publication
Delves into the problem of ratings displayed on HBO, Showtime, Cinemax or TMC cable channel networks in the U.S. Arguments made by these TV networks regarding the matter; Strategy to be employed by AC Nielsen Co. on January 2004 to eliminate the problem of displaying misleading and biased rating of some TV programs; Identification of some TV programs retained by HBO and Showtime due to their subscribers.


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