HarperBusiness Diversifies Book Portfolio for 2004

December 2003
Book Publishing Report;12/22/2003, Vol. 28 Issue 49, p1
Trade Publication
Reports on publisher HarperBusiness' plans to diversify its book portfolio for 2004. Addition of editorial, publicity and marketing staff; Plans to boost title output and focus on a wide variety of topics; Efforts of the company to explore ways to harness the power of the Internet for its sales and marketing efforts.


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