December 2003
Nation's Restaurant News;12/22/2003, Vol. 37 Issue 51, p77
Trade Publication
Identifies the companies in the food service industry with the most innovative marketing or print advertisements in 2003. Television spot of the workaurant from Steak an Shake created by Young and Laramore; Television advertisement for McDonalds from DDN Chicago; Print ad for Ruth's Chris Steak House by Pedone; Television spot for Sizzler's ribs from Kovel/Fuller Advertising.


Related Articles

  • That's Italian!  // Advertising Age;2/21/2000, Vol. 71 Issue 8, p58 

    The article provides information on the advertising campaign that was launched by chain restaurant Domino's Pizza in the U.S. The objective of the campaign is to promote the company's Italian Originals Chicken Grill pizza. The campaign, which was created by New York advertising agency Duetsch,...

  • Fish tail.  // Advertising Age;8/20/1990, Vol. 61 Issue 34, p59 

    Presents information on the print advertisement for environmentally friendly Finish Compact dishwasher detergent in the U.S. Advertising agency which handled the account; Description of the advertisement.

  • Eating competitions win favor as marketing tools. Duecy, Erica // Nation's Restaurant News;7/19/2004, Vol. 38 Issue 29, p1 

    Reports on the popularity of eating contests as a publicity vehicle of small and regional restaurant chains in the U.S. Increase in competitive-eating events in 2004 compared to the previous year; Problem of backlash associated with eating contests; Contention of restaurant companies hosting...

  • Chains shuffle ad agencies in search of fresh ideas. Cebrzynski, Gregg // Nation's Restaurant News;1/23/2006, Vol. 40 Issue 4, p8 

    The article reports on the move of restaurant chains to hire new advertising agencies in the U.S. The aim of the restaurants in their move is to look for an advertising agency which is capable of creating unique ideas in promoting the business. Restaurants are being advised to forge a deeper...

  • Legal Sea Foods taps ad firm, eyes new markets.  // Nation's Restaurant News;5/22/2006, Vol. 40 Issue 21, p188 

    The article reports that Legal Sea Foods Inc. has hired advertising agency De Vito/Verdi of New York to handle strategic and creative marketing duties for the 30-unit casual-dining chain's core East Coast market and for new markets the chain restaurant expected to enter during the next few years...

  • creative critique.  // Precision Marketing;2/18/2005, Vol. 17 Issue 16, p16 

    Evaluates several advertising campaigns in Great Britain. Features of the campaigns created by advertising agency Hicklin Slade & Partners for Honda; Description of the print advertising material for Five by 20:20 London; Message elaborated in the campaign for the Family Planning Association by...

  • Images of the Week.  // Advertising Age;9/4/2006, Vol. 77 Issue 36, p42 

    The article deals with the print advertisements created by KesselsKramer for Bavaria Beer.

  • THE WORLD.  // Media: Asia's Media & Marketing Newspaper;7/10/2008, p22 

    The article offers information on several advertising campaigns. BBH New York created the World of Steam TV and print project for LG Electronics Worldwide. The Handmade project was created by FFL Paris for Orangina. Meanwhile, Mullen created the Polar Bear/Floe project for National Grid to...

  • LETTERS. Delafon, Eudes; Gauthier, Olivier; Olsen, Sven; Harris, Kate; Russell, Peter; Armstrong, Lance; O'Shea, Chris // Campaign;5/21/2004, Issue 21, p26 

    Presents letters to the editor, related to marketing, published in the May 21, 2004 issue of the periodical "Campaign." Reference to an article on recession in Asia-Pacific media agencies; Information on the media coverage of Knorr Hot Mug print campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics