A Cruise Round the Truths and Basic Fundamentals

December 2000
Logistics & Transport Focus;Dec2000, Vol. 2 Issue 10, p45
Trade Publication
This article highlights the 2000 Logistics Forum which was held aboard the P and O ship Aurora, which revealed a sector reconsidering some basic truths and fundamental problems. An interesting feature of this year's event was the extent to which ideas and philosophies that have been current in academic thinking about the supply chain for some time made an appearance on the conference schedule, well-backed by real life experience. The knowledge-based view of supply chains was championed by Simon Pollard. He emphasized the need to put the customer at the center of all an organization's processes, Looking at supply chains from the point of view of core or competitive competencies was Roger Maull. Potentially the most significant events aboard the ship were a series of workshops facilitated by Simon Brookfield.


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