Room for a Third-Party At Christmas Time?

Burton, Paul J.
December 2000
Logistics & Transport Focus;Dec2000, Vol. 2 Issue 10, p23
Trade Publication
This article presents an imaginary case study of logistics problems encountered by the company owned by Santa Claus. Several problems of the company were discussed by the author. It was here that a suggestion to consider a third-party logistics system was discussed. The consultants portrayed in this case study agreed that the contract should go out to tender and that all the major logistics service providers in the world should apply. The author then discussed how Great Britain, Spain, Ireland, France, Algeria, Australia, New Zealand, Germany, and Italy made a bid for the contract. Here the bid submitted by Great Britain won the approval of the consultants, and several changes were made on the system used by company. Several implications of the case study to the real business world were then discussed.


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