TITLE

Getting e-business off the ground

AUTHOR(S)
Corbitt, Terry
PUB. DATE
November 2002
SOURCE
Management Services;Nov2002, Vol. 46 Issue 11, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article focuses on how to convince the management of the organization to buy into electronic business. Electronic business must first be defined. There is a need to explain what electronic business can offer the organization and its stakeholders in the value chain that other traditional business approaches cannot. A budget must be proposed for the project including costs for changes to the organization's structure, technology, marketing and human resources. Management must be given an honest assessment of the likely impacts and risks of introducing electronic business into the organization. To justify the introduction of electronic commerce a cost benefit analysis should be made.
ACCESSION #
11768157

 

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