TITLE

Effective Corporate Communications

AUTHOR(S)
Thomas, Colin Coulson
PUB. DATE
November 2002
SOURCE
Management Services;Nov2002, Vol. 46 Issue 11, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article, which is based on the keynote speech delivered by Colin Coulson-Thomas at the international conference on corporate communication in 2002, argues that the business world needs to focus on reality in order to improve corporate reporting. An examination of the communications practices of a wide range of companies, in key areas such as winning business, building relationships and managing change, has uncovered fundamental differences of attitudes and behavior. In winning companies communication is regarded as an integral element of management. It is built into work processes and the role of managers. Communicators think for themselves. They question, probe and challenge. They take steps to ensure the veracity of messages and assume responsibility for what they communicate.
ACCESSION #
11768148

 

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