TITLE

Brand new look

AUTHOR(S)
Pearse, Justin
PUB. DATE
December 2003
SOURCE
New Media Age;12/11/2003, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the NMA Network survey in November 2003 on the effectiveness of Internet advertising in raising brand awareness. Evaluation of brand awareness for the Angel brand; Users' perceptions of buying DVD and videos online and offline; Methods of purchasing.
ACCESSION #
11759707

 

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