Painting the map Orange

Daniels, Guy
June 2000
Euronet;Jun2000, Issue 2, p6
France Telecom has become the proud owner of Great Britain wireless operator Orange. Life is interesting at Orange, the GSM1800 operator famed for its stylish marketing, products and service innovations. In the space of just a single year, the company has changed hands no less than three times. From being part of the Mannesmann AG, it indirectly became owned by Vodafone AirTouch PLC when the mega-carrier bought out the German operator. Governmental regulations meant that Vodafone had to divest itself of Orange as quickly as possible and was given a 180 days timeframe after the close of the Great Britain's universal mobile telecommunications system licence auctions.


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