American Consumer Attitude Toward Foreign Direct Investments and Their Products

Mascarenhas, Oswald A.J.; Kujawa, Duane
September 1998
Multinational Business Review (St. Louis University);Fall98, Vol. 6 Issue 2, p1
Academic Journal
Focuses on the influx of foreign direct investments (FDI)-based products in the United States market, studying the attitudes of American consumers toward FDI and FDI-based products in the US market. Expansion of the ethnocentric models to capture the attitudes of US consumers toward FDI and FDI-based product offerings; Discussion of the attitudes of US consumers in relation to Japanese direct investments (JDI) and JDI-based products in the US.


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