TITLE

American Consumer Attitude Toward Foreign Direct Investments and Their Products

AUTHOR(S)
Mascarenhas, Oswald A.J.; Kujawa, Duane
PUB. DATE
September 1998
SOURCE
Multinational Business Review (St. Louis University);Fall98, Vol. 6 Issue 2, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Focuses on the influx of foreign direct investments (FDI)-based products in the United States market, studying the attitudes of American consumers toward FDI and FDI-based products in the US market. Expansion of the ethnocentric models to capture the attitudes of US consumers toward FDI and FDI-based product offerings; Discussion of the attitudes of US consumers in relation to Japanese direct investments (JDI) and JDI-based products in the US.
ACCESSION #
1174563

 

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