Cataloger sees future in windows

Lillo, Andrea
December 2003
Home Textiles Today;12/15/2003, Vol. 25 Issue 15, p2
Trade Publication
The article presents information on business planning of catalogers. After its successful entry into rugs almost three years ago, catalog and Internet retailer Shades of Light company will start the new year by adding windows to its on-line assortment. Targeting high-end customers, as it does with its rug and lighting lines, Curtains On Call will offer a dozen designs, including formal traditional, casual, traditional, contemporary and whimsical. Categories were selected because in a lot of cases products were already in the lighting photographs and customers would call to inquire about buying them.


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