TITLE

Forgiveness speech as a image restoration strategy: Accounts of King Juan Carlos I

AUTHOR(S)
Herrero, Julio César; Medina, J. Pedro Marfil
PUB. DATE
May 2016
SOURCE
Zer: Revista de Estudios de Comunicacion;2016, Vol. 21 Issue 40, p51
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Juan Carlos I sufrió un accidente en Botsuana en 2012 mientras estaba de cacería. El suceso tuvo un gran impacto en la opinión pública española y en la percepción de la monarquía. Este trabajo desarrolla una aproximación al discurso del perdón y un análisis de las palabras de Juan Carlos I en su disculpa, siguiendo la teoría de restauración de la imagen de William Benoit. El trabajo concluye que el discurso contribuyó a detener la vorágine mediática y a mantener la reputación de la corona y su posible influencia en las estrategias de restauración de imagen de los partidos españoles.
ACCESSION #
117272225

 

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