TITLE

Digital winners and losers

AUTHOR(S)
Reid, Alasdair
PUB. DATE
September 1998
SOURCE
Campaign;09/25/98, Issue 39, European Media p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advent of digital television on pan-European television stations, including Music Television (MTV) and Eurosport. Concerns of international broadcasters; Reference to the advent of satellite television; Information on Superchannel, which was the leader in British broadcasting; Comments from Tom Keavenly, advertising sales director at Eurosports; View that the key to solving some of the concerns regarding digital television is flexibility.
ACCESSION #
1171072

 

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