TITLE

BROADCAST AD COST BOILS MEDIA BUYERS

AUTHOR(S)
Amdur, Meredith
PUB. DATE
December 2003
SOURCE
Daily Variety;12/10/2003, Vol. 281 Issue 47, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that media buyers are angry over the broadcast advertising sales market and are not willing to buy anymore, according to two media-buying groups speaking at the Credit Suisse First Boston Media week conference in New York in December 2003. Claim of MediaCom's Jon Mandel and Magna Global's Bill Cella that their clients are frustrated by the steep price drops after having paid premiums in the upfront market.
ACCESSION #
11702971

 

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