The color of money

Jones, Sandra
December 2003
Crain's Chicago Business;12/8/2003, Vol. 26 Issue 49, p1
After clinging to practical, wearable clothing colors such as black and navy during the recent economic downturn, merchants and consumers alike are stocking up on colors that are anything but understated. The trend is a clear signal that the economy is improving, say professional color forecasters and fashion experts. The Color Association of the U.S., a New York-based forecasting firm that has been studying color trends since 1915, found in a recent study, that apparel colors turn more sober when large numbers of Americans are out of work and more vibrant when shoppers feel wealthier.


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