TITLE

Proper Names

AUTHOR(S)
Kelly, Joyce
PUB. DATE
December 2003
SOURCE
H&HN: Hospitals & Health Networks;Dec2003, Vol. 77 Issue 12, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses an advertising campaign of Rush University Medical Center in Chicago, Illinois to announce its name change from Rush-Presbyterian-St. Luke's Medical Center. Advertising agency of the center; Media tools used in the campaign; Result of the campaign.
ACCESSION #
11701452

 

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