Editorial: Journal Rankings: Save the Outlets for Your Research

Shugan, Steven M.
September 2003
Marketing Science;Fall2003, Vol. 22 Issue 4, p437
Academic Journal
Rankings of MBA programs by journalists have had a dramatic impact on business schools. Now, we face the prospect of journal rankings. Journal rankings impose a single dimension for evaluating journals that will inevitably hurt some journals. However, there are steps that researchers can take to keep their journals strong. For example, we should all support our professional organizations, subscribe to relevant journals, and count journal service in promotion decisions. In sum, this article identifies ten steps all researchers should take.


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