TITLE

Enriching Scanner Panel Models with Choice Experiments

AUTHOR(S)
Andrews, Rick L.
PUB. DATE
September 2003
SOURCE
Marketing Science;Fall2003, Vol. 22 Issue 4, p442
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This research examines the methods, viability, and benefits of pooling scanner panel choice data with compatible preference data from designed choice experiments. The fact that different choice data sources have diverse strengths and weaknesses suggests it might be possible to pool multiple sources to achieve improved models, due to offsetting advantages and disadvantages. For example, new attributes and attribute levels not included in the scanner panel data can be introduced via the choice experiment, while the scanner panel data captures preference dynamics, which is, at best, difficult with experimental data. Our application, involving liquid laundry detergent, establishes the feasibility and desirability of doing such augmentations of scanner panel data: The joint scanner panel/choice experiment model has significantly better prediction performance on a holdout data set than does a pure scanner panel model. Thus, we extend the concept of choice data enrichment into another domain and demonstrate that data enrichment can add significantly to one's understanding of preferences reflected in scanner panel data.
ACCESSION #
11681690

 

Related Articles

  • THE EFFECTS OF PRIOR BELIEFS ON PATTERNS OF INFORMATION SEARCH AND EVALUATION. Grimm, Pamela E.; Agrawal, Jagdish // AMA Winter Educators' Conference Proceedings;1989, p271 

    Examines the effect of prior beliefs on patterns of information search and evaluation of consumers preferences. Context of price quality relationships for three different goods; Implication of prior beliefs hypothesis on information collected and data samples; Effect of prior beliefs on...

  • Laboratory Measurement of Response to Consumer Information. Winter, Frederick W. // Journal of Marketing Research (JMR);Nov75, Vol. 12 Issue 4, p390 

    Laboratory experimental procedures were employed in conjunction with objective measures of information adoption to study consumer responsiveness to price information. Findings suggest that information adoption is facilitated when the information is perceived as new by consumers and is presented...

  • Optimal and Competitive Assortments with Endogenous Pricing under Hierarchical Consumer Choice Models. Kök, A. Güran; Yi Xu // Management Science;Sep2011, Vol. 57 Issue 9, p1546 

    This paper studies assortment planning and pricing for a product category with heterogeneous product types from two brands. We model consumer choice using the nested multinomial logit framework with two different hierarchical structures: a brand-primary model in which consumers choose a brand...

  • 10 ways to shop smarter this year. Eisenberg, Lee // Real Simple;Jan2010, Vol. 11 Issue 1, p58 

    The article offers 10 suggestions for shopping so as to avoid imprudent purchases. It suggests that shoppers should not be enticed by atmospherics such as the use of halogen lights at watches and rings to bring out more sparkle, and the reference price of any product should be checked for the...

  • Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice. Che, Hai; Chen, Xinlei (Jack); Chen, Yuxin // Journal of Marketing Research (JMR);Aug2012, Vol. 49 Issue 4, p502 

    Out-of-stock (OOS) is commonly observed in the retail environment with consumer packaged goods, but there have been few empirical studies of the effects of OOS on consumer product choice, because there is a lack of OOS information during households' purchase occasions. The authors study the...

  • The Relationship Between Perceived and Objective Price-Quality. Lichtenstein, Donald R.; Burton, Scot // Journal of Marketing Research (JMR);Nov89, Vol. 26 Issue 4, p429 

    Four studies were conducted to assess the accuracy with which consumers perceive objective price-quality relationships. Results across four studies indicate that, overall, consumers perceive objective price-quality relationships with only a modest degree of accuracy. However, findings also...

  • Elasticity of Product Bias. SCHOOLER, ROBERT D.; WILDT, ALBERT R. // Journal of Marketing Research (JMR);Feb1968, Vol. 5 Issue 1, p78 

    This article establishes the concept and measure of the elasticity of product bias. It demonstrates that, for most consumers, the effect of product bias on the selection decision between similar, alternative domestic and foreign goods can be offset by manipulation of the price differential.

  • Research shows consumer decisions are often based on intangible feelings.  // Marketing News;8/15/86, Vol. 20 Issue 17, p23 

    The article reports on a research which shows that consumer products can be categorized into low-involvement products, or those that tend to escape consumer evaluation and high-involvement products. High-involvement products can be divided into thinking products, or those that cause consumers to...

  • Trade Groups Launch Transportation Collaboration Project. Garry, Michael // Supermarket News Expert Blog;2/5/2013, p5 

    The article offers information on the Collaborative Logistics Benefits & Feasibility Assessment initiative that was launched by the Consumer Goods Forum, Food Marketing Institute (FMI), and Grocery Manufacturers Association (GMA).

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics