TITLE

TOP 5 BRANDS POPULARLY ASSOCIATED WITH SPORTS SPONSORSHIPS

PUB. DATE
November 2013
SOURCE
Pitch;11/1/2013, p197
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
A chart is presented that lists the top five popular brands associated with sports sponsorship in India which include Nike, Adidas, and Amul.
ACCESSION #
116584072

 

Related Articles

  • Gatorade to Bowl Chicks: We're Up Your Alley. Stanley, T. L. // Brandweek;12/6/2010, Vol. 51 Issue 43, p20 

    The article reports on the decision of the PepsiCo brand, Gatorade, to become an official sponsor of 2011 Bowling's U.S. Women's Open.

  • Remember the fans. Robertson, Hugh // Marketing Week;5/13/2010, Vol. 33 Issue 20, p12 

    The article focuses on the importance for brands to invest in creating powerful brand experiences that resonate with people on a more emotional level.

  • Core passion displaces emotion-added brands. Mitchell, Alan // Marketing Week;9/2/1999, Vol. 22 Issue 31, p26 

    Asserts that sports sponsorship to build brands has evolved into efforts that make personalities, events and causes as brands in their own right. Growth of passion brands; Invention of brand personalities; Emergence of celebrities such as Tiger Woods, Michael Jordan and others and events such...

  • Brand games. Ironside, Sue // NZ Business;Aug2000, Vol. 14 Issue 7, p46 

    Part I. Focuses on the business of building brands through sporting sponsorships. Successful product endorsement; Interpretations of what is a brand.

  • Rockface in Bath Rugby supply deal.  // Grocer;3/16/2013, Vol. 236 Issue 8096, p35 

    The article discusses the deal of male grooming brand Rockface to supply shower, shave and skincare products to Bath Rugby, a professional rugby club in Great Britain.

  • Losing out on sponsorship. Stobart, Ben // Brand Strategy;Jul2002, Issue 161, p35 

    Discusses the need for brands to integrate their sports sponsorships with promotions. Importance of getting connected with the target market; Advantages of a simple, consumer-focused promotion over 'buy-one-get-one-free' programs; Effective utilization of all elements of an integrated campaign.

  • From patronage to leveraged. Gray, Robert // Marketing (00253650);3/7/2007, p36 

    The article focuses on sponsorships by brands in Great Britain. By the early 20th century, marketers began to appreciate the commercial possibilities of sponsorship. Player sponsorship and endorsement came to Great Britain in the 1940s, when Denis Compton, who played football for Arsenal and...

  • Here's a knockout brand naming idea. Zack, Jeffrey // American Banker;12/02/1996 Supplement, Vol. 161, p6A 

    Explores the ways the banks in United States are building brand names. Presentation of the experiences of the banks that have sponsored arenas and stadiums; CoreStates' marketing strategy including the renaming of two adjacent arenas in Philadelphia; Bottom-line benefits of big-venue naming...

  • In the minority. Tipping, Karen // Brand Strategy;Nov2004, Issue 187, p31 

    Discusses the benefits of minority sports sponsorships over big budget deals in Great Britain. Increase in big brand sponsorship costs; Commitment to local community residents and cultural solidarity; Ability of the brand to identify with its public.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics